Our Great Australian Poo-em proudly declares that Sorbent is “Behind Every Great Australian.”
From burly builders getting the job done to nervous brides ahead of their big moment, the all-important Sorbent is always there right behind the nation, no matter who or where, in all its soft-but-strong, 3-ply glory.
A scrunch and a fold of poo jokes scored top 6 on Best Ads on TV worldwide for Jan 24, 2024.
Made in collaboration with Akkomplice and Sweetshop