Bank of Melbourne wanted to re-introduce Melburnians to their own city and reward them for exploring new places. That's why we partnered with premier food and drink publication, Broadsheet, to create an interactive tour of Melbourne. Using Melbourne's famous square grid layout as inspiration, we branded these diverse cultural pockets as ‘The Quarters’.
Each month, Melburnians were taken on a visual tour of a 'Quarter' and tested with intimate questions about particular venues within that part of the city. If answered correctly, Melburnians had the chance to win a perfect day in that Quarter, which involved wining, dining, shopping, and exclusive access to art galleries. Over the 10 month campaign, a comprehensive video tour was created, along with press coverage and boutique guides produced for in branch.
Microsite
Online Video Tours
In Branch Guides
