Over recent years, there has been a steady decline in general admission attendance at the Caulfield Cup Carnival, and across the racing industry in general.
We decided to put the culture back into racing by moving away from all the stereotypes of the sport and challenging Melbourne’s perception of what they’ll get out of a day at Caulfield.
Caulfield – It's Just Not Racing.
TV & Online Pre-Roll
Outdoor & Print
Made in collaboration with The Royals, 13&Co, and Flutter.